Client - ING Vysya Bank
ING Vysya had a dream in mind, to come up with a unique branch at Cuffe parade, which is more than just banking!
When ING approached us with the brief of creating something unique and one of a kind, we did a lot of research on banking and realized that the true art of banking lies not in its products, money or assets; but rather in its people, its service and its commitment. So in our words we concluded that it’s not just business of banking but it’s ‘art of banking’.
Our target was to unite a bank, fine art and an entire art gallery. We thus envisioned a new life for art through commercial spaces and a beginning of a trend of enhancing banking experience through art. Thus, we created the World’s first Art Bank ever; and made it more accessible to common people by encouraging customer engagement. Creating a great experience and a feel good factor for the people visiting the bank became the core objective of our design.
Welcoming the guests, we started with two 6ft tall grand lion sculptures at the entrance that personify the ING Vysya’s logo, acting as royal gatekeepers and trustworthy guardians. The sculptures stand authoritatively holding a coin in a rather protective manner ensuring the customers that their wealth is in good hands. The sculpture’s non-ornamental cubic rendering and rustic copper finish is certain to hold one’s eye giving a preview of the world of art they are about to enter!
Each artwork leads to another; bringing us to an installation of Historic Indian coins. This installation weaves a texture of legends from various empires which ruled India since Indus Valley Civilization, through medieval era, till the Mughal reigns. Each symbol casted on the coins is an evidence of socio-political, cultural and administrative influence. So as customers withdraw the 21st Century money from the ATM, the intricately carved coins displayed in museum style gives a peek into India’s history of currency and an overall interesting experience.
Positioned centrally, the barter column shows history of Barter System before invention of electronic money as we see it today. The artwork narrates the story in the form of doodle how barter started with salt and to what it is now, ING phone banking. The inclusion of figurines and texts, burnt beige with rustic textures blends with the space making it yet another feature of existing wall area.
The interiors have ample use of beige with hint of rustic textures that elegantly flow all over from ceiling to the floor. Specially designed dual lighting system ensures that the art is highlighted. There are marginal partitions to make the place spacious, just glasses making the space transparent and well lit.
A simple yet classy ‘Art Bench’ is positioned in an apt place within the interiors for a perfect view of all the artworks, while adding to aesthetics.
A one-of-a-kind art lamp displaying rupee symbol illuminates smaller corners of the bank.
We take pride in bringing you this – world’s first Art Bank that beautifully merges banking with art and mesmerizes your senses with a whole new level of experience!